Lauren Sugarman, Strategist
Here's a little secret... a great strategist can do any kind of strategy work in any industry. The process for uncovering the unique opportunity is the same. That being said, I've done it all from social media strategy to public affairs strategy from retail to tech.
Content Strategy
Made TikTok scream for CREAMi. UGC, specifically from TikTok, was a cornerstone of the content strategy to reinvigorate the Ninja Creami ice cream maker. It paid off to the tune of $150 million in revenue after amassing more than 676 million views.
Influencer Strategy
Put the (TP) tube in YouTube. I craft impactful concepts for creator campaigns like this one for Scott 1000 which sent five YouTube-famous families across the country in an RV to see how far each could go on one roll. In addition to sharing directly with their audiences, the existing footage was compiled by the brand to make a cost-effective ad that performed as well as their professionally produced spots.
Social Strategy
Made fast food's red head red hot on social. Using insights about the audience and platforms, I develop stratgies that inform high-performing, social-first organic, paid and influencer campaigns. The right strategy has helped make Wendy's internet famous with planned social events like their annual #NationalRoastDay to viral responses like #NuggsforCarter.
Brand Positioning & Strategy
FROM Mom’s best friend TO the fuel-good snack for mom and her family
FROM a tool for bols statements TO advocate for self-expression
FROM live uninterrupted by bladder leaks TO liberate women from the BS that holdÂ
them back
Purpose Strategy
Brought purpose to paper products. The right purpose strategy can be profitable. With my guidance, U by Kotex took on period poverty becoming the founding sponsor of The Alliance for Period Supplies (think of a diaper bank but with pads and tampons) enticing retailers like Walmart and CVS to come on as partners with in-store promotions.
Corporate Communications Strategy
Transformed Target from environmental offender to retail’s sustainability leader. Advance corporate reputations by building programs like Target Forward, Target’s ESG & Sustainability Strategy. The launch announcement garnered more than 500 media placements for 100 million impressions, and a 94% net positive sentiment on social media.
Public Affairs Strategy
Got the attention of the White House. Spearheaded the naming and development of SCREEN Hate, an awareness campaign educating caregivers on how hate groups recruit children online. It launched at a summit hosted by the White House. The resource hub reached over 2 million people in 10 months.
Contact Me
Submit your contact information here to get in touch with me at (305) 606-0126 or [email protected].Â