DTC

I've scaled native DTC brands like Quip and Poo-Pourri as well as expanded established retail brands like Clorox through new DTC channels.

Personalization was key to Clorox brand DTC site launch strategy which proved out with bundle purchases driving 38% of revenue with “Build Your Own Bundle” leading the pack.
Gifting is how most people discover Poo-Pourri maing Holiday a make-or-break season. Leading strategy establishing Poo-Pourri the "it gift" contributed to record year with 13 million bottles sold.

B2C

I've craft strategies and communications that change perceptions and influence consumer behavior creating competitive advantage for the world's biggest brands.

For five years ('18-22), led Target's Holiday communication strategy driving consumers in store and online for all their holiday shopping needs resulting in some of the company's strongest holiday performances on record.
Helped shaped the strategy for Whirlpool's Cannes Lion-winning campaign, Care Counts, which achieved 6.6% sales increase and 10% increase in purchase intent.

B2B

Rooted in a strong understanding of the differences in marketing to customers in different verticals and environments, I've developed strategies for leading B2B brands like Cargill and Navistar that deliver market-beating results.

A strategy that highlighted Navistar's differentiated products, using the first hybrid school bus and a long-haul vehicle as hero, contributed to a 9-point gain in market share in 3 years.
Developed a strategy that elevate the role of employees to unify all Cargil CSR efforts into one platform for impactful storytelling, Together for Community.