Lauren Sugarman, Strategist

I call myself a strategist straddlist. No, I don't do splits during meetings. I'm not Kyle Richards (Real Housewives Fans?). I straddle data-driven insights and compelling storytelling to deliver strategies and narratives that propel business results.


Paper heart to represent strategy and planning function

Strategy & Planning

I believe that to get to the heart of the matter, you must reach the hearts of your audience.  Through this lens, I drive strategy across paid, owned and earned for annual or project plans to deliver brand positioning, audience personas, insights, creative briefs, narratives, key messages, strategic frameworks and creative core ideas. Experienced in brand, PR, social, content, influencer and creative strategy.

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Strategic Optimization

Communicating an idea simply is extremely diffucult. As a strategist, I can connect dots to tell clear and powerful stories. I can optimize anything you are working on: ideas, plans, pitches or proposals. I'll make your work more attractive to your audience. 

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Training and Inspiration

I build up teams through traning and inspiration like:

  • Using Data to Uplevel Any Pitch
  • Defending Creative
  • Presenting with Confidence
  • Sharing Relevant Trends and Case Studies to Inspire New Ideas

I also facilitate creatve brainstorms and strategic workshops to ensure valuable outputs.

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Of all the work you will see represented on this website, I am most proud of these recomendations from brilliant marketers who have experienced my work product first-hand.


Basic Consultation Package



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There is a 10 hour minimum. All 10 hours must be used within 10 business days.

Professional Consultation Package



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There is a 40 hour minimum. The 40 hours must be used within one month.

Team Training Sessions



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All training sessions are interactive, use real, relevant examples and are customized to your agency and staff development needs.

About Me

I spent over 15 years at one of the world's largest PR firms in a hybrid role: strategist + creative for brands such as Target, Mars-Wrigley and Kimberly-Clark. Collaborating with other agencies, departments and stakeholders to create dynamic integrated marketing campaign is key to success. In this capacity, I have worked across almost every industry including retail, CPG, food, healthcare, finance, travel and home.  I have an insane ability to recognize which idea is THE idea (no matter where it comes from) and help sell it to clients. 

I live in South Florida with my husband (pictured here) and our three kids. I am a children's book author, avid reader (about a book a week) and aspiring furniture refinisher. I love traveling, swimming, biking, painting and reality TV. I do not like cooking, running or sushi.. yes, sushi!

Contact Me

Submit your contact information here to get in touch with me at (305) 606-0126 or [email protected]

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